Editors Note: What does it mean when we say that someone is a “pillar of the community?” How you answer depends a lot on your experiences and intersections with the people who, in your mind, help support and strengthen the areas of local life that are most important to us. In this new series, we’ll surely tread some well worn paths in search of those personalities. We’ll blaze new trails looking for emerging leaders, as well as expand our vision of where to look for these pillars of our community. Know someone you think fills the bill? E-mail us.

When most of us Berkshires dwellers encourage friends to visit, we usually highlight the traveler’s trifecta of arts, culture, and outdoor recreation. But for Lindsey Schmid, tourism in the Berkshires is a lot more specific and varied. It’s about mindfulness and wellness. It’s about glamping and hotspots for watching wildlife. It’s the craft beverage trend, farm-to-table foods, and cannabis tours. And it’s about interactive experiences and behind-the-scenes tours of well-known venues—all the better to attract thrill seekers jonesing to be the first person to post on Instagram and say, “I did this!”