Advertise with the Greylock Glass

The Audience   •   The Rates   •   The Shows   •   Download the Rate Sheet (PDF)

What is the Greylock Glass?

The Greylock Glass was born two years ago as an alternative news outlet to serve unmet journalism needs in the region. Since then, people have downloaded almost 50,000 hours worth of our podcasts covering  arts, business, politics, community, food, and more.

We present stories that are so insightful and unique, audiences are surprised to find their appreciation of our region’s treasures grow even more, whether as residents or visitors.

“Podcasts are the number one audio source by time of consumption among podcast listeners.”

— Edison Research

The Podcasts Market

* In 2017, 40 percent of Americans, or 112 Million have listened to a podcast, and 67 Million listen at least once a month. This number has nearly tripled since 2008.

* Of the 42 Million Americans who listen weekly, 58% listen 1–5 hours each week.

** When you see people walking around listening to their phones with their earbuds in, 8% of the time they’re listening to a podcast when they aren’t having a conversation.

Who’s Listening?

* 31% of Podcast Listeners over 18 years old have an annual household income of more than $100,000, in comparison with just 22 percent of the total population.

* 57% have earned at least a four year degree in comparison with just 42% of the total population.

* 63% are employed full-time.

* 51% of monthly audience listens at home.

* 22% of monthly podcast consumers listen in vehicles.

* 43% of weekly podcast consumers also listen to public radio.

* The Podcast Consumer Report, but Edison Research & Triton Digital
** Edison Research “Share of Ear” — Ages 13–34 survey, 2016

The Ads and the Rates

Audio advertising prices listed are current as of June 1, 2017 and indicate placement on a per-episode basis unless special arrangements have been negotiated.

All ad purchases, regardless of type or amount, come with a statement of appreciation on social media, including “tags” to clients’ Facebook or Twitter accounts.

Packages including audio, display, and social media placements are an excellent value. Contact us to put together a custom-built campaign to maximize your messaging efforts.

Audio In-show Placements

The Greylock Glass makes it easy to get your message into the attention of a local audience. Podcast listeners don’t hear the shows incidentally, either. The are actively listening to programs in which they’ve invested their time and loyalty. And they genuinely have a warm appreciation for episode sponsors.

Episode Sponsorship — $200

15-second mention at the top of the show, 30-second voice-over or produced spot halfway through the episode, and a 15-second mention at the end of the episode.

30-second Spot (mid-roll) — $125

15-second Spot (either beginning/mid/end -roll) — $75

If you do not currently have produced audio spots, we can connect you with various highly qualified professionals who offer production services.

Display Ads

Display ad prices listed are current as of June 1, 2017 and indicate monthly placement unless special arrangements are negotiated. Ad graphics are still images that link to a sponsor’s official web site or social media page. All ads will be identified as such, per SEC guidance. Ads may be “swapped out” each week of a placement contract at no extra charge by special arrangement.

 

Homepage (monthly) Episode Section (monthly)

Header
500 × 100
$280


Sidebar
(above fold) 300 × 500
$280


Sidebar
(above fold) 300 × 300
$200


Sidebar
(below fold) 300 × 300
$160


Sidebar
(below fold) 300 × 300
$120

Header
500 × 100
$60


Sidebar
(above fold) 300 × 500
$60


Sidebar
(above fold) 300 × 300
$40


Sidebar
(below fold) 300 × 300
$40


Sidebar
(below fold) 300 × 300
$30

Header
500 × 100
$100


Sidebar
(above fold) 300 × 500
$100


Sidebar
(above fold) 300 × 300
$75


Sidebar
(below fold) 300 × 300
$70


Sidebar
(below fold) 300 × 300
$50

 

An extremely important note about ad blockers…

By the end of 2016, 615 million devices were using ad blockers.

PageFair

Ad blocking software looks for tell-tale signs that an image is actually an advertisement, usually code embedded in the placement that tracks audiences behavior. While most ad blocking software publishers claim that only the most intrusive, manipulative, and annoying ads are blocked, the reality is that perfectly benign ads are blocked all the time.

To give you a sense of the importance of this issue, we encourage you to visit some local news websites first with a browser’s ad blocker disabled, and then again with the ad blocker activated. With nearly 20% of U.S. audiences using this software, do you really want to pay for ads people don’t even know exist?

In an effort to ensure that every ad placement you pay for will be seen by our audience (rather than blocked by mindless software), The Greylock Glass is doing three things:

• We don’t allow tracking scripts in client ads, unless the clients signs off on the risk.

• We do not allow ads in the main content column—frequently blocked.

• We do not use rotating ad gizmos that are almost always hidden by ad blockers.

(We also don’t allow annoying, flashing garbage, but that’s because we hate seeing it.)

It doesn’t take a mathematician to figure out that the Greylock Glass loses valuable page real estate in our efforts to protect our clients’ investments. This creates an exclusivity that you won’t find in other online news outlets. And one that makes our already affordable rates even more attractive. And while we feel we have to be honest with you that new, even more aggressive, ad-blockers could come out next year, we want you to understand the issue. And we want you to remember that the Greylock Glass was up front about it.

 

The Shows

The Greylock Glass keeps a fiercely local focus in its programming. Our coverage of area news, issues, and events is currently through our five shows (podcasts):

The Top Left Corner

Our general news show is concerned with Massachusetts’ northwestern-most corner, with occasional forays into southern Vermont and New York’s Hudson Valley.

The Berkshire Business Outlook

The BBO is a check-in on the local economy through business profiles and interviews with professionals who understand issues relating to local commerce.

Will Call

This weekly exploration into the Berkshires arts world offers behind-the-scenes insights with news, exclusive interviews, and analysis of the ever-fluid state of our cultural organizations.

INDIEcent Exposure

This is the show with raw, youthful energy that celebrates the unfiltered creativity found in the area’s wealth of Indie music, theatre, film, and other arts. Sometimes rated PG-13.

Plenty

On our weekly “agriculinary” show, we explore everything related to our daily repast, from the exploding farm-to-table scene, to getting the most out of our own kitchen efforts. Because our diet is global, our scope may be as narrow as your own kitchen garden or as broad as climate change.

The Cornbread Cafe

We also offer a new American Roots music show that features tunes and interviews from artists from all over North America and has listeners worldwide.

Listeners can access shows directly from the website, subscribe via iTunes, or download using a mobile or desktop podcast player app.

 

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